Fluencify, a Stockholm company that automates influencer campaigns, has raised 3.7 million euros ($4.3 million) in an oversubscribed pre-seed round led by byFounders, with Wave Ventures also taking part. The startup is run by three founders who each began working in social media as teenagers, a background that shaped a platform built to run creator marketing from end to end rather than in pieces.
Chief executive Erik Romdhane started in creator marketing in his mid-teens and sold an influencer agency at 17. Co-founder Isaac Norin built an artificial intelligence voice note app as a teenager, while Sam Stones Halleberg amassed more than a million Instagram followers and over 500 million views as a creator. Their platform handles creator discovery, outreach, briefing, scheduling, paid promotion and cross-border payments across more than 85 countries, tasks that brands and agencies usually juggle across separate tools and messaging apps.
Romdhane described the workflow the company set out to replace. “Most hours went to finding creators, chasing replies, writing briefs, developing content, and paying people across borders,” he said. “We built a system where brands describe desired outcomes and get campaigns run end-to-end.” The pitch is that a brand should be able to state a goal and let software assemble and manage the campaign, then measure what it produced.
Magnus Hambleton of byFounders pointed to the founders’ track record as a reason for backing them so early. “User-generated content is the purest way to recruit new users,” he said. “They’ve combined deep social media understanding with hustle.” The firm led the round despite the company’s early stage, betting on the team’s grasp of how attention moves online and how quickly creator formats change.
Creator marketing has grown into one of the larger line items in digital advertising, yet much of the coordination still happens by hand across spreadsheets and chat threads. Fluencify is one of several young companies trying to turn that manual effort into infrastructure, and its founders’ ages make it a marker of how early some social media natives are now building businesses. The company said the funding would go toward product development and expanding the range of markets it can pay creators in.
