Copenhagen software company Complir has raised 11 million dollars in a seed round led by General Catalyst, the firm announced on 16 September. The round was oversubscribed within three days of opening, and the company said it has now raised roughly 13 million dollars in the space of a year. Retailers already using the platform include Flying Tiger, the Matas Group, Konges Slojd and Coop Trading, a customer list that spans discount chains, beauty retail and grocery buying groups across the Nordic region.
Complir builds what it calls AI infrastructure for product compliance. Its system tracks an item from the moment it enters a retailer’s supply chain until it lands on the shelf, using machine learning to classify each product and work out which rules apply. Those rules differ sharply across categories such as toys, textiles, cosmetics and electronics. The company says its models can read a product’s specification and map it to obligations on safety testing, chemical limits, labelling and documentation, work that once fell to overstretched compliance teams and grows harder as ranges expand.
The company was founded by Gustav Bang, Tine Kuhnel and Marc Kaa Brejner, and now employs 18 people. An earlier 2 million dollar pre-seed round in December 2025 was led by Vendep Capital. Bang said the latest raise came together quickly, with the round closing well ahead of schedule as investors competed to take part rather than needing to be convinced over a long fundraising campaign.
Samuel Beyer, a partner at General Catalyst, framed the opportunity in blunt terms. “Product compliance is the gateway to global trade and the cornerstone of consumer trust, yet it remains one of the last areas of commerce stuck in the past,” he said. The pitch lands as the European Union tightens rules on product safety, digital labelling and supply chain transparency, adding paperwork that importers and retailers must manage or risk fines and recalls.
Complir plans to use the money to expand its engineering team and widen the range of product categories its models can handle. The company is betting that as regulation multiplies, retailers will pay to replace spreadsheets and manual review with software that can keep pace. For Denmark’s startup scene, the round adds to a busy month of Nordic funding activity centred on applied artificial intelligence, as investors look for companies selling practical tools to established businesses rather than consumer novelties.
